THE SHORTLIST STORY

Petite fashion has finally caught up (sorry we’re late)

THE SHORTLIST STORY

Petite fashion has finally caught up (sorry we’re late)

Our Story

Don’t get us wrong – being short has its perks. We live longer*, there’s plenty of legroom on flights, and we have pretty good odds on getting our own way when we want it.

But petite fashion? That’s not fun – it’s frustrating.

Born of the short girl struggle, THE SHORTLIST is the exclusively petite fashion label that’s long overdue.

We create the sort of clothes you want to wear to breakfast, lunch AND dinner. For the girls who want to level up their wardrobe, buy less but better, and yes, maybe you do enjoy a compliment or two.

All our clothing is made in small quantities in the UK by a small team of talented seamstresses, in our signature classic styles and bespoke prints. We think the devil’s in the detail, so each piece is designed with an emphasis on fit (let’s face it, when you’re 5’2”, every inch counts).

We hope you’ll love our collection. Just beware of average-girl envy (it’s like when we steal all the tall men).

*We’re not doctors, but all that climbing on the kitchen counters has got to factor into it.

Meet Laura, the girl behind the label.

I’m 5’1”, so not tiny, but those few inches I’m lacking have always really limited my fashion choices. Minis become midis, midis become maxis, and all my jeans have turn ups.

One day I decided I’d had enough (I think the final straw was someone airily telling me I should ‘just buy a sewing machine and alter things yourself’). Tired of daydreaming about petite fashion being easy, I took matters into my own hands.

I’d like to have a glamorous backstory (budding designer turned entrepreneur), but in reality I was unhappily working for myself in recruitment. I had no fashion experience, so learnt everything as I went, from mood boards to manufacturing to marketing – although my little sister, Lydia, gets full credit for coming up with the name (she’s a bit of a wordsmith).

I worked with a brilliant designer to bring my ideas to life. My inspiration for the aesthetic was effortless chic; clothing that’s feminine, flattering, and fun – without trying too hard. Our pieces are easy to style and make you look instantly put together, however you wear them.

Creating THE SHORTLIST has been a real labour of love, and I hope it makes you feel like an absolute knockout.

Our Story

Don’t get us wrong – being short has its perks. We live longer*, there’s plenty of legroom on flights, and we have pretty good odds on getting our own way when we want it.

But petite fashion? That’s not fun – it’s frustrating.

Born of the short girl struggle, THE SHORTLIST is the exclusively petite fashion label that’s long overdue.

We create the sort of clothes you want to wear to breakfast, lunch AND dinner. For the girls who want to level up their wardrobe, buy less but better, and yes, maybe you do enjoy a compliment or two.

All our clothing is made in small quantities in the UK by a small team of talented seamstresses, in our signature classic styles and bespoke prints. We think the devil’s in the detail, so each piece is designed with an emphasis on fit (let’s face it, when you’re 5’2”, every inch counts).

We hope you’ll love our collection. Just beware of average-girl envy (it’s like when we steal all the tall men).

*We’re not doctors, but all that climbing on the kitchen counters has got to factor into it.

Meet Laura, the girl behind the label.

I’m 5’1”, so not tiny, but those few inches I’m lacking have always really limited my fashion choices. Minis become midis, midis become maxis, and all my jeans have turn ups.

One day I decided I’d had enough (I think the final straw was someone airily telling me I should ‘just buy a sewing machine and alter things yourself’). Tired of daydreaming about petite fashion being easy, I took matters into my own hands.

I’d like to have a glamorous backstory (budding designer turned entrepreneur), but in reality I was unhappily working for myself in recruitment. I had no fashion experience, so learnt everything as I went, from mood boards to manufacturing to marketing – although my little sister, Lydia, gets full credit for coming up with the name (she’s a bit of a wordsmith).

I worked with a brilliant designer to bring my ideas to life. My inspiration for the aesthetic was effortless chic; clothing that’s feminine, flattering, and fun – without trying too hard. Our pieces are easy to style and make you look instantly put together, however you wear them.

Creating THE SHORTLIST has been a real labour of love, and I hope it makes you feel like an absolute knockout.

Meet the girls

SHOP THE COLLECTION